![]() It has helpful features that can gauge competitiveness, recommend successful related terms, and show how search volume could play into your advertising budget. Google Ads’ Keyword Planner provides insight into how frequently your keywords are searched and allows you to compile data into a usable advertising plan (although it only displays a range of search volume-i.e., 10K–50K searches-rather than specific figures).Try these online tools for your keyword research: General keywords (“ camping supplies”) can measure consumer interest in a category, while more specific keywords (“ portable camping stove”) can give you an idea of product popularity. Through keyword data, you can see how many searches have been made for a term in the past day, week, month, or longer, indicating product demand and success potential for your concept. Learn more about Amazon trending product research and how to use Amazon keyword tools in our guide to the best products to sell on Amazon. This can help you model your concept, as well as identify specific, promising products. These lists can be viewed by broad category-such as Camera & Photo Products-or refined to focus in on more specific sectors like darkroom supplies. Amazon’s Best Sellers Lists allow you to see which products are performing best in each category, so you can hone in on what your niche market is buying.It’s a frequently-updated resource that includes vital stats on global order growth, growth of related sellers, and geographical relevance for each item. Shopify’s list of trending products can be a valuable jumping-off point for your research.To determine which items are selling well, use these resources: By identifying which products are already selling well, you’re ensuring that there is a demand for your offerings. Not sure where to start? Here are the metrics you can use to assess the potential of a product, plus helpful tools and resources to get the data you need: Sales VolumeĪ new dropshipping venture isn’t ideal for filling a gap in the market. Seek out products and categories that are trending to gain your store traction. Whether you’re niche-focused or casting a wide net, you’ll want to do some product research to get an idea of what’s selling. This approach can help you achieve an edge in the competitive ecommerce world by creating meaningful connections between your customer base and your offerings. Also, ask yourself how your business concept and related offerings will solve problems for your buyers. One of the biggest advantages of the dropshipping model is that you aren’t tied down by expensive inventory, so changes can be made at any stage.Īs you explore dropshipping business concepts and research products, keep in mind that focusing on niche products can make marketing more effective, help your website rank high in topic-specific search results, and strengthen eventual buying intent. You can proceed with a fuzzy notion of your business and brand. As a dropshipping seller, you can brainstorm ideas, experiment with different concepts, and fine-tune your business as you go. It can grow out of something you are passionate about or be based solely on sales trends that you uncover through product research and trial and error. Most successful businesses are based on a concept around which you center your brand, content, and product collection. Here’s how to start a dropshipping business in ten simple steps: Step 1: Develop a Competitive Business Concept Just starting out? Learn more about the dropshipping business model and how it works.
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